CASE STUDY
Scoring on and off the Field: Sustainable and Impactful Gifts for MLS Cup VIPs
KITTING
For MLS Cup, we were tasked with creating a unique gift for VIPs, one that reflected their support for the season and championed the league's commitment to Diversity, Equity, and Inclusion (DEI) and sustainability. Together, we decided to curate a gift kit featuring locally-sourced products and a focus on supporting social good.
Partnering with Kick Off Coffee, co-founded by former Olympic soccer player and analyst Melissa Ortiz, allowed us to incorporate the limited-edition "Solidarity Always" coffee blend. This collaboration with Common Goal not only provided delicious, ethically sourced coffee, but also contributed to supporting inclusion and equity in soccer for Black and Brown communities. 10% of the profits from this blend, featuring art by Black artist Parris A. Massey, was donated to the Anti-Racist Project.
To cater to diverse preferences, we offered two sets – one featuring Kick Off Coffee and a French press, and another featuring ethically sourced tea leaves and a tea steeper. Both sets included reusable hot/cold tumblers, emphasizing sustainability.
Beyond product selection, we managed the entire process, from setting up the online redemption portal to handling shipping and ensuring smooth execution. This holistic approach ensured a seamless and impactful gift experience for MLS Cup VIPs, solidifying the league's values and fostering deeper connections with its most dedicated supporters.
