2025 MLS Licensee Summit - Los Angeles

The Promotions Dept. team recently attended the annual licensee meetings and summit at Dignity Health Sports Park in Los Angeles, gathering with MLS club representatives, league officials, and industry experts. Over three days, the event focused on shaping plans for 2025 and beyond, with discussions centered on trends, merchandise strategies, and the future of branded merchandise in soccer.

Our team engaged in dynamic conversations with clubs and league officials, exploring innovative approaches to fan engagement and evolving merchandise strategies. These discussions are essential in planning for the future of branded products within the sport and ensuring we continue to offer elevated, value based and innovative merchandise in the licensing space.

We were treated to insightful guest speakers, offering perspectives on emerging trends in the industry and updates on the state of the league. Networking opportunities, including social gatherings always strengthen connections with our partners and colleagues, making for a productive and enjoyable few days.

The Promotions Dept. extends a special thanks to MLS staff and Dignity Health Park for hosting such a successful meeting. The team is excited to continue building on the momentum from this event and looks forward to seeing you all again in 2026.

About Major League Soccer

Major League Soccer (MLS) is the premier professional soccer league in the United States and Canada, featuring 29 teams and a dynamic mix of international and homegrown talent. MLS is committed to growing the sport of soccer in North America, fostering community engagement, and competing on the global stage. For more information, visit www.MLSsoccer.com.