The Promotions Dept. Partners with Not Today Foundation to Expand Access to Life-Saving AED Devices

Los Angeles, CA – December 2024 – The Promotions Dept. is proud to announce its partnership with the Not Today Foundation, a 501(c)(3) nonprofit dedicated to promoting and supplying portable Automated External Defibrillators (AEDs). This collaboration will work to raise awareness of the critical role AEDs play in saving lives during sudden cardiac emergencies and increase the availability of these life-saving devices in underserved communities.

Each year, more than 356,000 people experience out-of-hospital sudden cardiac arrests in the U.S., and tragically, nearly 90% of those incidents result in death. Research shows that immediate access to an AED can increase survival rates by up to 70%, yet fewer than 50% of public spaces are currently equipped with one. Furthermore, every minute without defibrillation decreases survival chances by 10%, making early intervention crucial. Studies estimate that an additional 40,000 lives could be saved annually if AEDs were more widely available.

As part of this partnership, The Promotions Dept. is making a commitment to donate and place two AED devices into organizations annually that lack access to this vital equipment. These devices will be placed with community partners, including schools, sports organizations, and nonprofit groups, to ensure that more lives can be saved in emergency situations.

"We are honored to partner with the Not Today Foundation to help ensure AEDs are readily accessible when they are needed most, These devices allow individuals the opportunity to survive in unexpected and catastrophic situations and we look forward to highlighting the importance of these devices. This initiative aligns with our core values of giving back to the community, and we are excited to promote awareness about this crucial issue while actively working to make a tangible difference." said Andrea Mann, Philanthropy Council Chair at The Promotions Dept. 

As part of the partnership, The Promotions Dept. will leverage its expertise in marketing and promotions to spread awareness about AED accessibility, helping to educate businesses, event organizers, and community leaders about the importance of installing these devices in their facilities.

Organizations, partners and individuals interested in supporting this initiative or applying for AED placement can learn more by or contacting rhill@thepromotionsdept.com or the foundation directly at gareth@nottoday.foundation.

About Not Today Foundation

The Not Today Foundation is a 501(c)(3) nonprofit organization committed to increasing the accessibility and awareness of portable AED devices. Through advocacy, education, and direct placement of life-saving equipment, the foundation works to prevent avoidable cardiac-related deaths and ensure that more lives are saved through early intervention. Learn More at https://www.nottoday.foundation/