CASE STUDY
Foam Flag Series
ACTIVATION
Our team designed and produced the world’s first stadium-safe handheld flagpole that supports the weight of a traditional polyester flag without hard plastic parts or sharp edges.
For sporting events and live shows, safety is top priority. In the world of in-stadium promotion, this can create a challenge in regard to product…but for us, we saw an opportunity.
Thinking outside the box, we developed a stadium safe flag to allow fans at Soldier Field to use flags in compliance with stadium guidelines.
Our newly invented flag was a huge success and has become a core giveaway in Chicago Fire’s promotional schedule; so far, it has been used to launch a new crest, showcase a local independent artists’ work, embrace LGBTQ+ communities, and highlight a partner for a fan appreciation day.