CASE STUDY
A Wave of Fan Engagement
KITTING
Want to get your fans pumped for the upcoming season? Take a page from the San Diego Wave FC playbook. They packed this kit with top-tier exclusive merchandise to get their Season Ticket Member fans excited for the new season.
Complete with rocks glasses, pins, and a patch set; this kit was built to commemorate the club’s 2023 Shield Championship and 2024 Season Ticket members.
A 3ft x 5ft Wave flag was included and topping off the gift was a personalized thank you note from club President, Jill Ellis.
Everything was elegantly packed inside these all-over print boxes and snuggly assembled with custom inserts to confidently protect everything inside.
The Wave FC hand-delivered the kits, adding that personal touch and ensuring their VIPS felt the love. To reduce costs and keep the carbon footprint to a minimum for the club, we centralized manufacturing and production into one location aligning with the club’s value around reducing their environmental footprint while still creating engaging audience experiences.