CASE STUDY
Merch Magic with The San Jose Sharks
KITTING
When you can tell a rich story with product and create depth to a brand’s messaging, it is one of the great successes that can be achieved in a well curated branded merchandise program.
In this project we were asked to provide a kit that would celebrate a partnership between our client and a Vermont Whiskey company.
Following some research we were able to add real depth by using product that is found in Vermonts mining culture including stone and slate to create a complimentary drink set of Slate coaster and Stone cooling rocks to be paired with the whiskey.
This was all done in the USA under a fairly tight deadline but covered many areas of shared stories and values. Providing a premium gift box made in the US as well as using materials from the home state of the whiskey in production added layers and depth to what on the surface appears to be a standard gift set.